Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
Being Social
Social media is a key strategic component for any business. But how does it intersect with the interior design industry? We asked two experts for their perspectives on growing your social media…
3 Social Media Habits to Leave in 2018
New year, new social media strategy? ‘Tis the season for New Year’s resolutions, and now is as good a time as any to assess your social media platforms with fresh eyes and do away with tactics that…
Changing the Face of Furniture
There’s a changing of the guard taking place in all areas of the furniture business, fueled by a new generation of executives unfettered by family legacy and the “that’s the way we’ve always done it…
The Top Social Media Trends for 2019 and How to Do Them Right
Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?"
We'…
Decking the Halls
It may be the season to be jolly, but not all homeowners delight in untangling tree lights. For those clients, some interior designers have found a new calling in relieving this holiday stress. The…
The Beginner’s Guide to Facebook Advertising: Part II
In Part I of this series, which ran in the November issue and is now on our website, we tackled the basics of Facebook advertising — what to do before you run an ad and how to set one up.
Now we’re…
What You Can Learn From These 3 Retailers Killing It on YouTube
According to HubSpot’s 2018 State of Inbound report, 48 percent of marketers are planning to add YouTube to their content strategy in the next year. They’re on to something: with 30 million daily…
How to Find Local Artists for Your Showroom
As any good business professor will tell you, it's almost always a win when you diversify your business's assets. For independent home furnishings and lighting retailers that already excel in their…
3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey
Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
4 Small Business Webinar Resources to Check Out
For a small business to stay afloat in today's retail climate, staying current on industry trends and best business practices is crucial. While industry markets and conferences offer great…