Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

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5 Steps to Blogging Smarter, Not Harder

Regular blogging does wonders for a website’s SEO, driving customers at all stages of the buying process to your website. It can boost your website in search results, and it can help you attract…

4 Key Takeaways from the 2018 Houzz & Home Report

Each year, Houzz.com releases its annual report on home renovation trends, and its 2018 Houzz & Home Report delivered key findings and helpful insights as to what homeowners are renovating and…

How Showroom Events Could Attract Millennial Males

Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…

Retail Road Trip: Denver

Urban Lights In 1976, David Nestor opened Foothills Lighting in Denver. In 2010, after being out of the lighting game for nine years and now in the middle of a recession, he opened Urban Lights. The…

How Augmented Reality Is Fueling Online Sales at Houzz

Augmented reality (AR) has shown it has the power to influence shoppers, and now Houzz has its own numbers to back that up. During his keynote address at Internet Retailer Conference + Exhibition…
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Having Fun With Email Marketing

It’s said creativity is intelligence having fun. So who’s ready for fun? As the lighting, decor and furnishings industry is home to so many highly creative people, here’s a look at how to channel…
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Website and E-Newsletter V. Social Media: Which Should You Prioritize?

We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…

3 Things We Love About Our Showroom of the Year Finalists

Each year, the Showroom of the Year awards honor lighting showrooms across North America who demonstrate a strong commitment to excellence, customer service and their communities, and each year, the…
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3 Tips for Answering Q&As on Your Google My Business Page

Your lighting or home furnishings showroom has a solid Google My Business page with your address, hours of operation and phone number, and as long as that information doesn't change, your page…
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How to Remember to Post on Social Media

How often has this scenario happened to you? You plan to post something to Facebook as soon as you get to your showroom office. But once you get there, a sales associate asks you a question. Then a…