Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

laptop with sofa product image
(Photo: Igor Miske)

How to Improve Your Website Speed

Last month, Google unveiled its new “Speed Update” ranking algorithm, which uses page loading speeds on mobile as a ranking factor. Google has used page speed as a ranking factor on desktop for some…
writing email on laptop
(Photo: Pexels)

5 Ways to Grow Your Email List

According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can…

3 Tips for Optimizing Marketing Emails for Mobile

Just one strong marketing email can take a considerable amount of work — creating great subject lines, body copy and calls-to-action is no small task. You might be sending top-notch marketing emails…
A.R.T. Furniture website
A screenshot of the new website.

A.R.T. Furniture Launches New Website

A.R.T. Furniture today announced it has redesigned its website. The new look aims to provide richer content, improved visuals, easy navigation and better functionality. Consumers will have access to…
Interior of a furniture store attached to a mall
Stacked pallets topped with light green Plexiglass form a central fashion runway through the center of the store and invite exploration.

Location, Location, Location: How Empty Malls Are Becoming Prime Spaces for Furniture Retailers

When it comes to retail news, it’s difficult to escape the number of mall-store closings and blaring reports of the demise of the mall as a viable concept.  Yet, retail strategist Connie Post — a…
Cartoon image of a laptop with a blog pulled up
Photo: DJVSTOCK via Adobe Stock

5 Steps to Blogging Smarter, Not Harder

Regular blogging does wonders for a website’s SEO, driving customers at all stages of the buying process to your website. It can boost your website in search results, and it can help you attract…

4 Key Takeaways from the 2018 Houzz & Home Report

Each year, Houzz.com releases its annual report on home renovation trends, and its 2018 Houzz & Home Report delivered key findings and helpful insights as to what homeowners are renovating and…

How Showroom Events Could Attract Millennial Males

Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…

Retail Road Trip: Denver

Urban Lights In 1976, David Nestor opened Foothills Lighting in Denver. In 2010, after being out of the lighting game for nine years and now in the middle of a recession, he opened Urban Lights. The…

How Augmented Reality Is Fueling Online Sales at Houzz

Augmented reality (AR) has shown it has the power to influence shoppers, and now Houzz has its own numbers to back that up. During his keynote address at Internet Retailer Conference + Exhibition…