Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

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(Photo: Unsplash user Jaelynn Castillo)

4 Ways to Improve Your Instagram Stories

With more than 300 million people using Instagram stories each day, the platform has a significant marketing potential for any business. More than 2 million businesses are active on Instagram stories…
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Photo: Pexels

Be an Expert: How to Build Customer Relationships By Being an Online Resource

Every day, your sales associates help customers find products, explain warranties and answer questions of all types, and while your customer service may be exceptional in-store, that doesn't mean…
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(Photo: Pexels user energepic.com)

How to Use Instagram Stories in Your Digital Marketing Strategy

When Instagram stories first debuted in 2016, the reaction among many app users seemed lukewarm. We already had Snapchat, the app that similarly lets users share disappearing photos and videos. But…
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(Photo: Pexels user Studio 7042)

How to Build a Basic Digital Marketing Strategy in Four Easy Steps

A digital marketing strategy is a plan to build your digital presence in order to increase traffic to your website and ultimately to your store. You don’t need to have a background in marketing,…
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(Photo: Pexels)

4 Signs It’s Time For a Rebrand

You may think of strong branding as something reserved for giants like Coca-Cola, but businesses of all sizes can focus on creating a distinct brand identity. Your branding can tell potential…
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Graphic by Pixabay user raphaelsilva

5 Tips for Creating a Compelling Newsletter

Although video is all the rage, and podcasts are the hot new thing, don’t underestimate the power of an effective newsletter. A tool to connect with your audience, a newsletter can help build trust…
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(Photo: Pixabay user Timusu)

How to Get Useful Feedback and Reviews From Customers

No matter how successful your business is, seeking customer feedback should be a fundamental part of your operations. Without consistent input, you’ll lack honest perspective on everything from how…
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Photo: Pexels

How to Know When Your Website Needs a Refresh

In the home design industry, trends come and go over the course of a few market seasons. Website design follows a similar pattern. As Google updates its algorithms every year or so and web users…

Highlights from the 2018 Design Bloggers Conference

The 2018 Design Bloggers Conference brought design lovers and bloggers from all across the U.S. (and the globe really) to Los Angeles for a three-day event. From March 4-6, attendees gathered at the…

How Shipping Can Make — Or Break — An Online Sale

You can thank Amazon for setting consumer shipping expectations. For those enrolled in Amazon Prime, free shipping — free two-day shipping to be more specific — is the norm, and while that's not true…