Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
4 Tips for Strengthening Interior Design Contracts
Interior designers attending Design Chicago last week came ready to learn and report. On Wednesday morning in the Century Furniture showroom at the Merchandise Mart in Chicago, a large group of…
3 SEO Mistakes to Avoid
Ninety-three percent of online experiences begin with a search engine, according to research from Forrester. According to a study from Advanced Web Rankings, more than 67 percent of all clicks on…
How to A/B Test an Email
According to research from eMarketer, the median email marketing ROI is 122 percent — four times higher than any other digital marketing channel. But, no business will ever reach that return unless…
3 Ways to Boost Referrals For Your Interior Design Business
Any small business owner knows that a business can live and die by referrals. A survey of small businesses from Alignable found that 85 percent of respondents said referrals are the best way to…
Instagram May Be Getting a Shopping Platform: What Retailers and Designers Need to Know
This week, a report from The Verge announced that Facebook was working on a separate shopping app for Instagram, one that would allow users to shop products in posts and even on stories. There's no…
How to Get Verified on Instagram
The process around who gets verified on Instagram and how to get that blue checkmark just got a lot less murky. Last week, Instagram unveiled a new function that allows users to apply for…
5 Apps To Boost Your Social Media Game
Only 14 percent of small businesses outsource their marketing, PR and advertising, according to WASP Barcode Technologies’ State of Small Business Report from 2017. Chances are that you work at one…
How to Use Google Keyword Planner
No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When…
4 Mistakes to Avoid on Instagram
With more than 200 million monthly users, Instagram can be an invaluable tool for your business to reach current and future customers — that is, if you’re using it right. Unfortunately, an Instagram…
Collective
If I’ve gotten to know one thing about attending the magnitude of shows and conferences that our industry participates in — besides the inevitable need for a foot rub — it’s that without fail, I’ll…