Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

Unsplash hand holding phone Instagram
(Photo: Unsplash user Jaelynn Castillo)

How to Get Verified on Instagram

The process around who gets verified on Instagram and how to get that blue checkmark just got a lot less murky. Last week, Instagram unveiled a new function that allows users to apply for…
Unsplash hand holding cell phone with apps
(Photo: Unsplash user Saulo Mohana)

5 Apps To Boost Your Social Media Game

Only 14 percent of small businesses outsource their marketing, PR and advertising, according to WASP Barcode Technologies’ State of Small Business Report from 2017. Chances are that you work at one…

How to Use Google Keyword Planner

No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When…
Unsplash Ian Dooley
(Photo: Unsplash user Ian Dooley)

4 Mistakes to Avoid on Instagram

With more than 200 million monthly users, Instagram can be an invaluable tool for your business to reach current and future customers — that is, if you’re using it right. Unfortunately, an Instagram…
2018 Showroom of the Year
2018 Showroom of the Year recipients celebrated their wins at Dallas Market Center.

Collective

If I’ve gotten to know one thing about attending the magnitude of shows and conferences that our industry participates in — besides the inevitable need for a foot rub — it’s that without fail, I’ll…
laptop with sofa product image
(Photo: Igor Miske)

How to Improve Your Website Speed

Last month, Google unveiled its new “Speed Update” ranking algorithm, which uses page loading speeds on mobile as a ranking factor. Google has used page speed as a ranking factor on desktop for some…
writing email on laptop
(Photo: Pexels)

5 Ways to Grow Your Email List

According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can…

3 Tips for Optimizing Marketing Emails for Mobile

Just one strong marketing email can take a considerable amount of work — creating great subject lines, body copy and calls-to-action is no small task. You might be sending top-notch marketing emails…
A.R.T. Furniture website
A screenshot of the new website.

A.R.T. Furniture Launches New Website

A.R.T. Furniture today announced it has redesigned its website. The new look aims to provide richer content, improved visuals, easy navigation and better functionality. Consumers will have access to…
Interior of a furniture store attached to a mall
Stacked pallets topped with light green Plexiglass form a central fashion runway through the center of the store and invite exploration.

Location, Location, Location: How Empty Malls Are Becoming Prime Spaces for Furniture Retailers

When it comes to retail news, it’s difficult to escape the number of mall-store closings and blaring reports of the demise of the mall as a viable concept.  Yet, retail strategist Connie Post — a…