Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
How to Turn Your Facebook Page Into a Community
Be honest: How often do you post on Facebook?
Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…
How to Create a Buyer Persona
If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…
How to Not Be Like Sears
In life, nothing lasts forever.
This month, Sears filed for bankruptcy after years of struggling to find its place in the retail market among emerging giants like Amazon and Walmart. The company…
3 Ways to Start Preparing Your Holiday Marketing Strategy
It may feel like summer only just ended, but before you know it, the holiday season will be upon us. Soon enough, customers will be on the lookout for the finishing touches to complete their seasonal…
Progress Lighting Wins Five MarCom Awards
Progress Lighting has earned two platinum and two gold MarCom Awards as well as an honorable mention for excellence in Strategic Communications and Print Media categories. It is a first for the brand…
4 Free Data Tools Necessary For a Strong Digital Marketing Campaign
Earlier this year, we outlined four easy steps to building a strong digital marketing strategy. Once you’ve established your web tools — your website, email list and social media platforms — it’s…
4 Business Podcasts to Listen to For Inspiration
In today’s retail climate, small business owners need all the inspiration they can get when trying to keep their companies relevant. When checking out new podcasts for inspiration in your work, your…
4 Tips for Strengthening Interior Design Contracts
Interior designers attending Design Chicago last week came ready to learn and report. On Wednesday morning in the Century Furniture showroom at the Merchandise Mart in Chicago, a large group of…
3 SEO Mistakes to Avoid
Ninety-three percent of online experiences begin with a search engine, according to research from Forrester. According to a study from Advanced Web Rankings, more than 67 percent of all clicks on…
How to A/B Test an Email
According to research from eMarketer, the median email marketing ROI is 122 percent — four times higher than any other digital marketing channel. But, no business will ever reach that return unless…