Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

Progress Lighting Wins Five MarCom Awards

Progress Lighting has earned two platinum and two gold MarCom Awards as well as an honorable mention for excellence in Strategic Communications and Print Media categories. It is a first for the brand…
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4 Free Data Tools Necessary For a Strong Digital Marketing Campaign

Earlier this year, we outlined four easy steps to building a strong digital marketing strategy. Once you’ve established your web tools — your website, email list and social media platforms — it’s…
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4 Business Podcasts to Listen to For Inspiration

In today’s retail climate, small business owners need all the inspiration they can get when trying to keep their companies relevant. When checking out new podcasts for inspiration in your work, your…

4 Tips for Strengthening Interior Design Contracts

Interior designers attending Design Chicago last week came ready to learn and report. On Wednesday morning in the Century Furniture showroom at the Merchandise Mart in Chicago, a large group of…
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3 SEO Mistakes to Avoid

Ninety-three percent of online experiences begin with a search engine, according to research from Forrester. According to a study from Advanced Web Rankings, more than 67 percent of all clicks on…
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How to A/B Test an Email

According to research from eMarketer, the median email marketing ROI is 122 percent — four times higher than any other digital marketing channel. But, no business will ever reach that return unless…
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3 Ways to Boost Referrals For Your Interior Design Business

Any small business owner knows that a business can live and die by referrals. A survey of small businesses from Alignable found that 85 percent of respondents said referrals are the best way to…
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Instagram May Be Getting a Shopping Platform: What Retailers and Designers Need to Know

This week, a report from The Verge announced that Facebook was working on a separate shopping app for Instagram, one that would allow users to shop products in posts and even on stories. There's no…
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How to Get Verified on Instagram

The process around who gets verified on Instagram and how to get that blue checkmark just got a lot less murky. Last week, Instagram unveiled a new function that allows users to apply for…
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5 Apps To Boost Your Social Media Game

Only 14 percent of small businesses outsource their marketing, PR and advertising, according to WASP Barcode Technologies’ State of Small Business Report from 2017. Chances are that you work at one…