Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
3 About Page Mistakes to Avoid
Storytelling through your marketing gives you a stronger connection to your consumers, offering them a deeper look at what your business is all about and what sets you apart. Your About page is the…
The Beginner’s Guide to Facebook Advertising: Part I
Facebook Ads may be one of the most targeted marketing tools available today. With it, small businesses can deliver finely tuned messages to specific types of buyers, collect data on their followers…
5 Digital Marketing YouTube Channels to Check Out
As a small business owner in 2018, there’s no shortage of new things you can learn when it comes to your digital marketing strategy. But you can only read so much in a day, and sifting through…
How to Create a Strong Customer Referral Program
Research from Texas Tech shows that 83 percent of satisfied customers are willing to refer a product or service, but just 29 percent actually do. Many happy customers may not be spreading the word on…
How to Turn Your Facebook Page Into a Community
Be honest: How often do you post on Facebook?
Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…
How to Create a Buyer Persona
If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…
How to Not Be Like Sears
In life, nothing lasts forever.
This month, Sears filed for bankruptcy after years of struggling to find its place in the retail market among emerging giants like Amazon and Walmart. The company…
3 Ways to Start Preparing Your Holiday Marketing Strategy
It may feel like summer only just ended, but before you know it, the holiday season will be upon us. Soon enough, customers will be on the lookout for the finishing touches to complete their seasonal…
Progress Lighting Wins Five MarCom Awards
Progress Lighting has earned two platinum and two gold MarCom Awards as well as an honorable mention for excellence in Strategic Communications and Print Media categories. It is a first for the brand…
4 Free Data Tools Necessary For a Strong Digital Marketing Campaign
Earlier this year, we outlined four easy steps to building a strong digital marketing strategy. Once you’ve established your web tools — your website, email list and social media platforms — it’s…