Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

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Website and E-Newsletter V. Social Media: Which Should You Prioritize?

We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…

3 Things We Love About Our Showroom of the Year Finalists

Each year, the Showroom of the Year awards honor lighting showrooms across North America who demonstrate a strong commitment to excellence, customer service and their communities, and each year, the…
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3 Tips for Answering Q&As on Your Google My Business Page

Your lighting or home furnishings showroom has a solid Google My Business page with your address, hours of operation and phone number, and as long as that information doesn't change, your page…
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How to Remember to Post on Social Media

How often has this scenario happened to you? You plan to post something to Facebook as soon as you get to your showroom office. But once you get there, a sales associate asks you a question. Then a…
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4 Steps to Being Authentic Online

In a world of fake news and data breaches, people are increasingly looking for sources they can trust when they go online. For small businesses, this means one component of your online presence and…
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Why You Should Switch to an Instagram for Business Account

When you originally set up your company’s Instagram account, you might not have realized that Instagram offers a Business profile option. Instagram for Business offers countless benefits, like…
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How to Make Storytelling Part of Your Marketing Strategy

Everybody loves a good story, and if you’re a business owner, you should get good at telling them. Storytelling marketing is a long-term digital strategy that establishes a human connection with…
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4 Ways to Improve Your Instagram Stories

With more than 300 million people using Instagram stories each day, the platform has a significant marketing potential for any business. More than 2 million businesses are active on Instagram stories…
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Be an Expert: How to Build Customer Relationships By Being an Online Resource

Every day, your sales associates help customers find products, explain warranties and answer questions of all types, and while your customer service may be exceptional in-store, that doesn't mean…
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How to Use Instagram Stories in Your Digital Marketing Strategy

When Instagram stories first debuted in 2016, the reaction among many app users seemed lukewarm. We already had Snapchat, the app that similarly lets users share disappearing photos and videos. But…